"Tour de Jakarta" Program Proposal

23:21 | by Farina

This is the second TV program i made after EduFashion. 
As the Producer, one of my responsibility is to make the program proposal.
Beside Producer, i also became the camera person at the live shooting and record my voice as the narrator for the VT.
Below,is the  proposal i made for City and Guilds International Examinations.
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Sekolah Tinggi Ilmu Komunikasi
The London School of Public Relations – Jakarta

City & Guilds
Assignment 308
“TOUR DE JAKARTA”

Type of Program                  : Travelling – Entertainment
Duration                                : 30 minutes
Production Situation           : Three Cameras

A.   CONTENT

I.              Background : The theme of the program is Jakarta. As we know, Jakarta is the capital city of Indonesia, but what people mostly know about Jakarta are only the crowded life, the traffic and criminals. In this program, we want people to see the uniqueness, the fun side of Jakarta’s tourism destinations. Each episode will show three tourism places in Jakarta and one event. Besides using private cars, we will also use public transportation, In this case, Trans Jakarta. Because Trans Jakarta now became the part of Jakarta that cannot be separated.

Objectives
a.    To inform audience about Jakarta’s tourism places.
b.    To entertain audience with our qualified and interesting program.
c.    To inform audience about Jakarta’s recent event.

II.            Title of the Program : Tour de Jakarta

We choose this name because it represents the content of the program, which is tourism. This name is also catchy and unique.


III.              Target Audience
a.    Gender                 : male/female
b.    Age                       : 22-30 years old
c.    Social status       : A , B and B2
d.    Marital Status      : Single
e.    Occupations       : Worker
f.     Life style              : Have an interest in tourism


IV.            Messages
Audience will get informed about a unique and interesting tourism places in Jakarta. Not only the new one, but also we will show the old places. We will also inform the budget for the whole activities each place. So people will be informed about cost that needed.


V.           Tone and Style
Tour de Jakarta will shot in informal way because tourism contains fun things. Tour the Jakarta will aired every Saturday morning, when people are relax to watching TV. We also choose to air this program in Saturday morning because a lot of people might not have plan yet for their weekend, so we want to give choices for their weekend-tourism activities.


VI.          Structure
The program will contain three segments per episode. Each segment will show one place. We use one field host, one reporter for the event and one studio host. They all are female because female are more attractive, so we hope audience will pay more attention

VII.           Story Outline

·         Opening
OBB : 20”
Opening :10”
Introduce the program : 30”
Introduce the guest star : 10”
Lead : 10”
Durations : 1.20”

·         Segment 1
Introduce the place – Monas : 30”
VT Monas : 4min
Bumper out : 5”
Comm Break : 2min
Durations : 6.35”

·         Segment 2
Bumper In : 5”
VT old City : 5min
Chit chat with guest star: 1min
Teaser : 10”
Bumper Out : 5”
Comm Break : 2 min
Durations : 8.20”

·         Segment 3
Bumper In : 5”
Intro to Sunda Kelapa Harbor : 20”
VT SKH : 5.30”
Chit Chat : 35”
Teaser 10”
Bumper Out 5”
Comm break : 2min
Durations : 8.45”

·         Segment 4
Bumper In : 5”
Chit Chat 45”
Lead 10”
VT Whats on Jakarta : 2min”
Chit Chat  : 1min
Closing : 30”
Credit title : 30”
Durations : 5min

Total Durations : 30min


VIII.          Program Treatment
This program is about travelling in Jakarta. Each episode will show 3 different places. The hosts will wear casual dresses as the travelers use to wear. The target audiences are the singles, who love to travel. So we will show the program in fun, attractive, expressive and interesting way, just like young people love. To choose the place, we consider the uniqueness and the beautiful side of the place.

Concept of episode 1
Place 1           :           Monas
                                    Thamrin, Central Jakarta
Place 2           :           Kota Tua (old city)
                                    West Jakarta                        
Place 3           :           Sunda Kelapa Harbor
                                    Penjaringan sub-district, North Jakarta
Event              :           Car Free Day.   


IX.    Risk Assessment
Potential Problems and the Contingency Plan
    1. Some places might be not allowing us to do shooting there, due to that, we have to prepare a preface letter from campus.
    2. We might have problems with the crew presence. So we have to manage the time table well. Also, for some crew, they must have ability to do other crew’s job desk.
    3. When we doing shooting, the weather might not support. If it is raining, we could do indoor shooting first.
    4. There might be a mistake from host and crew when doing a studio taping, to avoid that, we should have rehearsal first.

X.            Edit Decision List
We fully give trust to our editor’s creativity when she edits the VT. For the video transition, we mostly use dip to black, but we also use other transition and effect to make the VT more exciting.
XI.            Call Sheet
All crew must come to studio at least two hours before the exact schedule and the producer will do a briefing, it will avoid mistakes when we do the studio taping. We also can do rehearsal before the exam started.
     XII.      Equipment Requirements :
-       3 studio cameras, two handycam for outdoor shooting and tripod.
-       DVD player/handycam to play VT
-       Switcher machine and audio mixer
-       Sofa and table
-       Backdrop
-       Studio lights





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